Hooters restaurants are set to undergo a rebrand to a ‘neighborhood place’ for families

lifestyle news • news • web article

The new Hooters CEO, as well as the original owners, reacquired the brand’s intellectual property in the fall, with plans to ‘re-Hooterize’ the chain

Hooters is returning to its original ‘beach-themed’ concept, which CEO Neil Kiefer described as a relaxed spot with good food and Hooters Girls servers - (Getty) — image source: static.independent.co.uk

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Hooters is returning to its original ‘beach-themed’ concept, which CEO Neil Kiefer described as a relaxed spot with good food and Hooters Girls servers - (Getty) — image source: static.independent.co.uk

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